Félix / San Diego FC
The fastest way to send money home takes on the best penalty takers at San Diego FC.
The opportunity
To connect with more Hispanics across California, Félix became an official partner of San Diego FC, a club shaped by the same Latino community it serves. The question was how to turn that natural connection into a simple product story.
The solution
Félix is the easiest, fastest and safest way to send money from the US to Latin America, so comparing it with competitors felt pointless. Instead, we put it up against something completely different: a penalty kick taken by San Diego FC's best players, including Chucky Lozano.
The film
That's the case.
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